However, not all backlinks are equal. Some backlinks can have a positive impact on your ranking, while others can have a negative or neutral impact. Therefore, it is crucial to focus on building quality and effective backlinks that can boost your website’s authority, relevance and traffic.
In this article, we will explain what quality and effective backlinks are, why they are important, and how you can build them using 11 creative and white hat strategies.
What are Quality and Effective Backlinks?
Quality and effective backlinks are those that come from trusted, authoritative and relevant websites that have high domain authority (DA) and page authority (PA). They also have natural and keyword-rich anchor text that matches the context of the linking page and the destination page. Moreover, they bring referral traffic to your website and increase your brand awareness and reputation.
Quality and effective backlinks can help you achieve the following benefits:
- Improve your organic ranking in search engines for your target keywords
- Increase your website’s visibility and exposure to potential customers
- Drive targeted and qualified traffic to your website
- Enhance your website’s credibility and trustworthiness
- Build relationships with other websites and influencers in your niche
- Generate leads and conversions for your business
Why are Quality and Effective Backlinks Important?
Quality and effective backlinks are important because they signal to search engines that your website is a valuable resource that deserves to rank high for relevant queries. Search engines use backlinks as one of the key ranking factors to evaluate the quality, relevance and authority of a website.
According to a study by Backlinko , there is a strong correlation between the number of quality backlinks a page has and its ranking position in Google. The study analyzed 11.8 million Google search results and found that the top-ranking pages had an average of 3.8x more backlinks than the pages ranked 10th.
Another study by Semrush found that 22% of web pages that ranked in the top 3 positions in Google had no backlinks at all. This means that backlinks are not the only factor that determines ranking, but they are still very important and influential.
Therefore, if you want to improve your website’s ranking, visibility and traffic, you need to focus on building quality and effective backlinks from authoritative and relevant websites in your niche.
How to Build Quality and Effective Backlinks?
Building quality and effective backlinks is not an easy task. It requires creativity, research, outreach, patience and persistence. However, it is worth the effort as it can bring significant results for your website’s performance.
Here are 11 creative and white hat strategies that you can use to build quality and effective backlinks for your website:
1. Create Valuable Content
The first and most fundamental way to build quality backlinks is to create valuable content that other websites want to link to. Your content should be original, informative, engaging and useful for your audience. It should also address their pain points, answer their questions or solve their problems.
Some examples of valuable content types that can attract quality backlinks are:
- Blog posts
- E-books
- Infographics
- Videos
- Podcasts
- Webinars
- Case studies
- Guides
- Checklists
- Templates
- Tools
To create valuable content, you need to do thorough keyword research , analyze your competitors , understand your audience’s needs , use catchy headlines , write in-depth articles , use visuals , optimize for SEO , promote on social media , etc.
2. Use the Skyscraper Technique
The skyscraper technique is a link building strategy that involves finding a piece of content in your niche that has already performed well in terms of backlinks, creating a better version of it, and reaching out to the websites that linked to the original piece.
The skyscraper technique was coined by Brian Dean from Backlinko , who used it to increase his organic traffic by 110% in 14 days . He also claims that this technique helped him generate 7.76K total backlinks for his SEO tools list .
The skyscraper technique works because it leverages the existing demand and popularity of a proven piece of content, and offers a superior and updated version of it that adds more value and information.
To use the skyscraper technique, you need to follow these steps:
- Find a piece of content in your niche that has a lot of backlinks. You can use tools like Semrush , Ahrefs , Moz , etc. to find such content. For example, you can search for your target keyword and look at the top-ranking pages and their backlink profiles.
- Create a better version of that content. You can make your content better by adding more depth, length, data, examples, visuals, insights, tips, etc. You can also update the outdated information, fix the errors, improve the design, etc.
- Reach out to the websites that linked to the original piece and ask them to link to your improved version. You can use tools like Hunter , Voila Norbert , etc. to find the email addresses of the website owners or editors. You can also use tools like Mailshake , Lemlist , etc. to send personalized and automated outreach emails. You should explain why your content is better than the original one and how it can benefit their audience.
3. Reclaim Unlinked Mentions
Reclaiming unlinked mentions is a link building strategy that involves finding websites that have mentioned your brand, product, service, name, etc. without linking to your website, and asking them to add a link to your website.
Reclaiming unlinked mentions is one of the easiest and quickest ways to build quality backlinks because you already have a relationship with the website that mentioned you, and they already have shown interest in your brand or content.
To reclaim unlinked mentions, you need to follow these steps:
- Find websites that have mentioned you without linking to you. You can use tools like Google Alerts , Mention , BuzzSumo , etc. to monitor the web for mentions of your brand or keywords. You can also use tools like Semrush , Ahrefs , Moz , etc. to find websites that mention you but don’t link to you.
- Reach out to the websites that have mentioned you and ask them to add a link to your website. You can use tools like Hunter , Voila Norbert , etc. to find the email addresses of the website owners or editors. You can also use tools like Mailshake , Lemlist , etc. to send personalized and automated outreach emails. You should thank them for mentioning you and politely request them to add a link to your website.
4. Guest Post on Relevant Websites
Guest posting is a link building strategy that involves writing and publishing articles on other websites in your niche or industry, and including a link back to your website in the author bio or within the content.
Guest posting can help you build quality backlinks because it exposes your content and brand to a new and relevant audience, and it shows your expertise and authority in your field.
To guest post on relevant websites, you need to follow these steps:
- Find websites in your niche or industry that accept guest posts. You can use Google search operators like “your keyword” + “write for us” or “your keyword” + “guest post” to find such websites. You can also use tools like Semrush , Ahrefs , Moz , etc. to find websites that have accepted guest posts from your competitors or similar websites.
- Pitch your guest post ideas to the websites that accept guest posts. You can use tools like Hunter , Voila Norbert , etc. to find the email addresses of the website owners or editors. You can also use tools like Mailshake , Lemlist , etc. to send personalized and automated outreach emails. You should introduce yourself, explain why you want to write for them, propose some relevant and interesting topics, and include some samples of your previous work.
- Write and submit your guest post according to the guidelines of the website. You should write high-quality, original, relevant and engaging content that adds value to their audience. You should also include a link back to your website in the author bio or within the content (if allowed). You should also proofread and edit your content before submitting it.
5. Create Infographics and Visual Content
Infographics are visual representations of data, information or knowledge that are easy to understand and share. They are one of the most popular types of content on the web because they appeal to both visual and textual learners, and they can convey complex ideas in a simple way.
Infographics can help you build quality backlinks because they are highly shareable and linkable . They can also drive traffic, social media engagement, brand awareness and authority.
To create infographics and visual content, you need to follow these steps:
- Find a topic or idea for your infographic that is relevant, interesting and data-driven . You can use tools like Google Trends , BuzzSumo , AnswerThePublic , etc. to find trending topics or questions in your niche or industry. You can also use tools like Statista , Pew Research Center ,
- World Bank , etc. to find reliable data and statistics for your infographic.
- Create your infographic using a tool like Canva , Piktochart , Visme , etc. You should use a clear and catchy title, a simple and attractive design, relevant and accurate data, and a source list for your infographic. You should also include your logo and website URL in the infographic.
- Publish your infographic on your website and promote it on social media, email, etc. You should write a blog post or a landing page that introduces and explains your infographic, and embeds it on your website. You should also share your infographic on social media platforms like Facebook , Twitter , LinkedIn , Pinterest , etc. You can also use tools like Buffer , Hootsuite , CoSchedule , etc. to schedule and automate your social media posts.
- Reach out to websites that have linked to similar infographics or content and ask them to link to your infographic. You can use tools like Semrush , Ahrefs , Moz , etc. to find websites that have linked to similar infographics or content in your niche or industry. You can also use tools like Hunter , Voila Norbert , etc. to find the email addresses of the website owners or editors. You can also use tools like Mailshake , Lemlist , etc. to send personalized and automated outreach emails. You should compliment them on their content, introduce your infographic, explain why it is relevant and valuable for their audience, and ask them to link to it or share it.
6. Publish Ultimate Guides
Ultimate guides are comprehensive and in-depth pieces of content that cover everything there is to know about a specific topic or problem. They are usually long-form, well-researched, well-structured and well-written.
Ultimate guides can help you build quality backlinks because they are authoritative, valuable and evergreen . They can also drive traffic, social media engagement, brand awareness and authority.
To publish ultimate guides, you need to follow these steps:
- Find a topic or problem for your ultimate guide that is relevant, popular and unsolved . You can use tools like Google Trends , BuzzSumo , AnswerThePublic , etc. to find trending topics or questions in your niche or industry. You can also use tools like Semrush , Ahrefs , Moz , etc. to find keywords with high search volume and low competition for your ultimate guide.
- Research and write your ultimate guide using a tool like Google Docs , WordPress , Medium , etc. You should use a clear and catchy title, a compelling introduction, a detailed table of contents, a logical structure, subheadings, bullet points, images, charts, graphs, examples, case studies, quotes, testimonials, etc. You should also use credible sources, cite them properly, and include a reference list for your ultimate guide. You should also optimize your ultimate guide for SEO using tools like Yoast SEO , Rank Math , etc.
- Publish your ultimate guide on your website and promote it on social media, email, etc. You should write a blog post or a landing page that introduces and summarizes your ultimate guide, and links to it on your website. You should also share your ultimate guide on social media platforms like Facebook , Twitter , LinkedIn , Pinterest , etc. You can also use tools like Buffer , Hootsuite , CoSchedule , etc. to schedule and automate your social media posts.
- Reach out to websites that have linked to similar ultimate guides or content and ask them to link to your ultimate guide. You can use tools like Semrush , Ahrefs , Moz , etc. to find websites that have linked to similar ultimate guides or content in your niche or industry. You can also use tools like Hunter , Voila Norbert , etc. to find the email addresses of the website owners or editors. You can also use tools like Mailshake , Lemlist , etc. to send personalized and automated outreach emails. You should compliment them on their content, introduce your ultimate guide, explain why it is relevant and valuable for their audience, and ask them to link to it or share it.
7. Create Testimonials and Reviews
Testimonials and reviews are positive feedbacks from customers or clients that express their satisfaction with a product or service. They are usually displayed on the website of the product or service provider as a form of social proof.
Testimonials and reviews can help you build quality backlinks because they are authentic, relevant and trustworthy . They can also drive traffic, social media engagement, brand awareness and authority.
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To create testimonials and reviews, you need to follow these steps:
- Find products or services in your niche or industry that you have used or are using and that you are happy with . You can use tools like Google , Amazon , Capterra , G2 , etc. to find such products or services. You can also use tools like Semrush , Ahrefs , Moz , etc. to find products or services that have high domain authority and page authority in your niche or industry.
- Write your testimonial or review using a tool like Google Docs , WordPress , Medium , etc. You should use a clear and catchy title, a personal and honest tone, a specific and detailed description, a positive and constructive feedback, and a call to action for your testimonial or review. You should also include your name, photo, website URL, and social media profiles in your testimonial or review.
- Submit your testimonial or review to the product or service provider and ask them to publish it on their website. You can use tools like Hunter , Voila Norbert , etc. to find the email addresses of the product or service provider or their marketing team. You can also use tools like Mailshake , Lemlist , etc. to send personalized and automated outreach emails. You should thank them for their product or service, introduce your testimonial or review, explain why it is relevant and valuable for their audience, and ask them to publish it on their website with a link back to your website.
8. Create Roundup Posts
Roundup posts are blog posts that collect and curate the best content, tips, insights, opinions, etc. from other experts or influencers in your niche or industry. They are usually formatted as a list of quotes, links, images, videos, etc.
Roundup posts can help you build quality backlinks because they are collaborative, valuable and shareable . They can also drive traffic, social media engagement, brand awareness and authority.
To create roundup posts, you need to follow these steps:
- Find a topic or question for your roundup post that is relevant, interesting and timely . You can use tools like Google Trends , BuzzSumo , AnswerThePublic , etc. to find trending topics or questions in your niche or industry. You can also use tools like Semrush , Ahrefs , Moz , etc. to find keywords with high search volume and low competition for your roundup post.
- Find experts or influencers in your niche or industry that can contribute to your roundup post . You can use tools like Google , Twitter , LinkedIn , Instagram , etc. to find such experts or influencers. You can also use tools like Semrush , Ahrefs , Moz , etc. to find experts or influencers that have high domain authority and page authority in your niche or industry.
- Reach out to the experts or influencers and ask them to contribute to your roundup post . You can use tools like Hunter , Voila Norbert , etc. to find the email addresses of the experts or influencers. You can also use tools like Mailshake , Lemlist , etc. to send personalized and automated outreach emails. You should introduce yourself, explain the purpose of your roundup post, propose the topic or question, invite them to participate, and give them a deadline for their contribution.
- Write and publish your roundup post using a tool like Google Docs , WordPress , Medium , etc. You should use a clear and catchy title, a compelling introduction, a logical structure, subheadings, bullet points, images, charts, graphs, etc. You should also include the name, photo, website URL, and social media profiles of each contributor in your roundup post. You should also optimize your roundup post for SEO using tools like Yoast SEO , Rank Math , etc.
- Promote your roundup post on social media, email, etc. and notify the contributors . You should share your roundup post on social media platforms like Facebook , Twitter , LinkedIn , Pinterest , etc. You can also use tools like Buffer , Hootsuite , CoSchedule , etc. to schedule and automate your social media posts. You should also email your roundup post to your subscribers and prospects. You should also notify the contributors that your roundup post is live and ask them to share it with their audience.
9. Create Resource Pages
Resource pages are web pages that list and link to the best resources, tools, blogs, books, etc. on a specific topic or niche. They are usually created to help the visitors find the most useful and relevant information on a subject.
Resource pages can help you build quality backlinks because they are helpful, authoritative and evergreen . They can also drive traffic, social media engagement, brand awareness and authority.
To create resource pages, you need to follow these steps:
- Find a topic or niche for your resource page that is relevant, popular and unsaturated . You can use tools like Google Trends , BuzzSumo , AnswerThePublic , etc. to find trending topics or niches in your industry or market. You can also use tools like Semrush , Ahrefs , Moz , etc. to find keywords with high search volume and low competition for your resource page.
- Find the best resources, tools, blogs, books, etc. on your topic or niche . You can use tools like Google , Amazon , Capterra , G2 , etc. to find such resources, tools, blogs, books, etc. You can also use tools like Semrush , Ahrefs , Moz , etc. to find resources, tools, blogs, books, etc. that have high domain authority and page authority in your topic or niche.
- Write and publish your resource page using a tool like Google Docs , WordPress , Medium , etc. You should use a clear and catchy title, a compelling introduction, a logical structure, subheadings, bullet points, images, charts, graphs, etc. You should also include a brief description and a link for each resource, tool, blog, book, etc. in your resource page. You should also optimize your resource page for SEO using tools like Yoast SEO , Rank Math , etc.
- Promote your resource page on social media, email, etc. You should share your resource page on social media platforms like Facebook , Twitter , LinkedIn , Pinterest , etc. You can also use tools like Buffer , Hootsuite , CoSchedule , etc. to schedule and automate your social media posts. You should also email your resource page to your subscribers and prospects.
- Reach out to the websites that have linked to similar resource pages or content and ask them to link to your resource page . You can use tools like Semrush , Ahrefs , Moz , etc. to find websites that have linked to similar resource pages or content in your topic or niche. You can also use tools like Hunter , Voila Norbert , etc. to find the email addresses of the website owners or editors. You can also use tools like Mailshake , Lemlist , etc. to send personalized and automated outreach emails. You should compliment them on their content, introduce your resource page, explain why it is relevant and valuable for their audience, and ask them to link to it or share it.
10. Create Contests and Giveaways
Contests and giveaways are promotional activities that involve offering prizes or rewards to the participants who enter or complete certain tasks or actions. They are usually designed to generate buzz, engagement, leads and conversions for a brand or product.
Contests and giveaways can help you build quality backlinks because they are fun, exciting and viral . They can also drive traffic, social media engagement, brand awareness and authority.
To create contests and giveaways, you need to follow these steps:
- Find a prize or reward for your contest or giveaway that is relevant, valuable and desirable . You can use tools like Google , Amazon , Capterra , G2 , etc. to find such prizes or rewards. You can also use tools like Semrush , Ahrefs ,Moz , etc. to find prizes or rewards that have high domain authority and page authority in your niche or industry.
- Create your contest or giveaway using a tool like Rafflecopter , Gleam , KingSumo , etc. You should use a clear and catchy title, a compelling description, a simple and attractive design, a clear and easy entry method, a fair and transparent selection process, a specific and reasonable duration, and a legal disclaimer for your contest or giveaway. You should also include your logo and website URL in your contest or giveaway.
- Promote your contest or giveaway on social media, email, etc. You should share your contest or giveaway on social media platforms like Facebook , Twitter , LinkedIn , Pinterest , etc. You can also use tools like Buffer , Hootsuite , CoSchedule , etc. to schedule and automate your social media posts. You should also email your contest or giveaway to your subscribers and prospects. You can also use tools like Mailshake , Lemlist , etc. to send personalized and automated outreach emails to influencers, bloggers, journalists, etc. in your niche or industry.
- Reach out to the websites that have linked to similar contests or giveaways or content and ask them to link to your contest or giveaway . You can use tools like Semrush , Ahrefs , Moz , etc. to find websites that have linked to similar contests or giveaways or content in your niche or industry. You can also use tools like Hunter , Voila Norbert , etc. to find the email addresses of the website owners or editors. You can also use tools like Mailshake , Lemlist , etc. to send personalized and automated outreach emails. You should compliment them on their content, introduce your contest or giveaway, explain why it is relevant and valuable for their audience, and ask them to link to it or share it.
11. Create Webinars and Podcasts
Webinars and podcasts are online events or shows that involve presenting, discussing or interviewing on a specific topic or niche. They are usually live or recorded, audio or video, free or paid.
Webinars and podcasts can help you build quality backlinks because they are educational, engaging and interactive . They can also drive traffic, social media engagement, brand awareness and authority.
To create webinars and podcasts, you need to follow these steps:
- Find a topic or niche for your webinar or podcast that is relevant, interesting and timely . You can use tools like Google Trends , BuzzSumo , AnswerThePublic , etc. to find trending topics or questions in your niche or industry. You can also use tools like Semrush , Ahrefs , Moz , etc. to find keywords with high search volume and low competition for your webinar or podcast.
- Create your webinar or podcast using a tool like Zoom , WebinarJam , Podbean , Anchor , etc. You should use a clear and catchy title, a compelling description, a simple and attractive design, a reliable and easy platform, a professional and friendly host, a knowledgeable and interesting guest (if applicable), a valuable and actionable content, a clear and audible sound, a high-quality and visible video (if applicable), a Q&A session (if applicable), and a call to action for your webinar or podcast. You should also include your logo and website URL in your webinar or podcast.
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Pinterest , etc. You can also use tools like Buffer , Hootsuite , CoSchedule , etc. to schedule and automate your social media posts. You should also email your webinar or podcast to your subscribers and prospects. You can also use tools like Mailshake , Lemlist , etc. to send personalized and automated outreach emails to influencers, bloggers, journalists, etc. in your niche or industry.
- Reach out to the websites that have linked to similar webinars or podcasts or content and ask them to link to your webinar or podcast . You can use tools like Semrush , Ahrefs , Moz , etc. to find websites that have linked to similar webinars or podcasts or content in your niche or industry. You can also use tools like Hunter , Voila Norbert , etc. to find the email addresses of the website owners or editors. You can also use tools like Mailshake , Lemlist , etc. to send personalized and automated outreach emails. You should compliment them on their content, introduce your webinar or podcast, explain why it is relevant and valuable for their audience, and ask them to link to it or share it.
Conclusion
Building quality and effective backlinks is one of the most important and challenging tasks for any website owner or marketer. It requires creativity, research, outreach, patience and persistence. However, it is worth the effort as it can bring significant results for your website’s performance.
In this article, we have explained what quality and effective backlinks are, why they are important, and how you can build them using 11 creative and white hat strategies. These strategies are:
- Create valuable content
- Use the skyscraper technique
- Reclaim unlinked mentions
- Guest post on relevant websites
- Create infographics and visual content
- Publish ultimate guides
- Create testimonials and reviews
- Create resource pages
- Create contests and giveaways
- Create webinars and podcasts
We hope you find this article useful and informative. If you have any questions or feedback, please feel free to contact us.
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