Heatmap is an essential part of the website optimization process, especially for landing pages. Landing pages are pages that you want potential customers to arrive at after clicking on your ads, emails or links. The goal of landing pages is to persuade users to take a specific action, such as signing up, buying, downloading or contacting.
So how can heatmap help you improve your landing page? Let’s take a look at the main benefits of heatmap for landing pages below:
Heatmap helps you test the effectiveness of your headline and content
Headline and content are two important factors to attract attention and create an impression with users. You need to have a catchy, clear and consistent headline with the promise in your ads or emails. You also need to have a concise, convincing and valuable content for users.
Heatmap can help you test how much time users spend reading your headline and content. If heatmap shows that users don’t care or skip your headline or content, maybe you need to revise them to make them more appealing.
Heatmap helps you optimize the position and size of your call-to-action button
Call-to-action (CTA) button is the key element to convert users into customers. You need to have a clear, prominent and encouraging CTA button for users to click on. You also need to determine the appropriate position and size for your CTA button.
Heatmap can help you analyze where users look at or click on your website. If heatmap shows that users don’t see or click on your CTA button, maybe you need to move or resize it to make it more visible.
Heatmap helps you balance between images and text
Images and text are two different types of content that you can use on your landing page. Images can help you attract attention, create emotions and illustrate your product or service. Text can help you convey information, benefits and reasons why users should choose you.
Heatmap can help you evaluate the level of user interaction with images and text on your website. If heatmap shows that users are more interested in images or text, maybe you need to balance the ratio between them to make your website more harmonious and complete.
Heatmap helps you eliminate distracting elements
Distracting elements are elements that are irrelevant, unnecessary or annoying for users on your website. These elements can be ads, menus, links, forms or anything that makes users lose focus or leave your website.
Heatmap can help you identify distracting elements on your website. If heatmap shows that users don’t care or are confused by these elements, maybe you need to remove or minimize them to make your website cleaner and more focused.
Heatmap helps you track the effectiveness of changes
After you have used heatmap to analyze and improve your landing page, you also need to track the effectiveness of the changes that you have made. You need to know whether those changes have helped you increase conversion rate, decrease bounce rate or not.
Heatmap can help you track the difference in user behavior before and after you change your website. You can compare heatmap of different versions of your website to see what has been improved and what needs further adjustment.
Conclusion
Heatmap is a useful tool to help you understand and improve your landing page. By using heatmap, you can test the effectiveness of your headline and content, optimize the position and size of your CTA button, balance between images and text, eliminate distracting elements and track the effectiveness of changes.
If you want to create a stunning landing page for your business, you need a website builder that allows you to easily design, customize and optimize it. Webfity is one of the best free website builders that offers you a variety of templates, features and tools to create a professional and high-converting landing page. You can also use Webfity’s heatmap feature to analyze and improve your landing page performance.
Don’t wait any longer, create a free website with Webfity today and see the difference for yourself!
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