Why Video Works
Video works because it appeals to multiple senses and emotions of your viewers. It can help you:
- Grab attention: Video can capture the interest of your visitors in the first few seconds, which is crucial to keep them on your page.
- Build trust: Video can show your personality, your brand values, and your customer testimonials, which can increase your credibility and authority.
- Simplify complex ideas: Video can demonstrate how your product or service works, how it solves a problem, or how it improves a situation, which can make it easier for your viewers to understand and remember.
- Increase engagement: Video can encourage your viewers to interact with your page, such as clicking a button, filling a form, or sharing your content, which can boost your conversion rate.
How to Create a Great Video
Creating a great video for your landing page doesn't have to be expensive or complicated. You just need to follow some basic principles, such as:
- Define your goal: Before you start filming, you need to know what you want to achieve with your video, who is your target audience, and what is the main message you want to convey.
- Keep it short: The optimal length of a video on a landing page depends on various factors, such as the type of product or service, the stage of the buyer's journey, and the amount of information needed. However, as a general rule, try to keep your video between 30 seconds and 2 minutes, as longer videos may lose the attention of your viewers.
- Focus on benefits: Your video should not just describe what your product or service does, but also how it helps your customers. Highlight the benefits and outcomes that your viewers can expect from using your solution, and use emotional triggers to appeal to their needs and desires.
- Include a call to action: At the end of your video, you should tell your viewers what you want them to do next. Whether it is signing up for a free trial, downloading an ebook, or contacting you for a consultation, make sure you have a clear and compelling call to action that matches your goal.
Examples of Video on Landing Pages
To inspire you, here are some examples of landing pages that use video effectively:
- [Webfity](https://webfity.com/): Webfity is a platform that helps you create stunning websites without coding. Their landing page features a short and catchy video that shows how easy and fun it is to use their drag-and-drop builder. The video also highlights the main benefits of Webfity, such as fast loading speed, mobile responsiveness, and SEO optimization.
- [Slack](https://slack.com/): Slack is a collaboration tool that helps teams communicate and work together. Their landing page features a longer and more informative video that explains how Slack works and why it is better than email. The video also showcases some of the features and integrations that make Slack unique and powerful.
- [Dollar Shave Club](https://www.dollarshaveclub.com/): Dollar Shave Club is a subscription service that delivers razors and grooming products to your door. Their landing page features a hilarious and viral video that introduces their founder and their brand story. The video also demonstrates their product quality and value proposition in an entertaining way.
Sumary
Video is a great way to enhance your landing page and increase your sales. It can help you attract attention, build trust, simplify complex ideas, and increase engagement. To create a great video for your landing page, you need to define your goal, keep it short, focus on benefits, and include a call to action. If you need help creating or improving your video content, you can contact us at Webfity. We are experts in web design and digital marketing, and we can help you create stunning websites with engaging videos that convert. Contact us today for a free consultation!