However, you can use external tools and strategies to collect email subscriptions from your Instagram audience. Here's a general approach you can follow:
How Process works
The process of generating email sign-ups through Instagram may initially seem perplexing, but it's truly fascinating. Let's delve into the steps involved in order to gain a better understanding.
Step 1: Provide an enticing reason for people to sign up for your email list.
Step 2: Identify and connect with your ideal audience on Instagram.
Step 3: Include a link to your email list in the bio section of your Instagram account.
Step 4: Encourage people to join your list.
By following this four-part process, you'll be able to effectively generate sign-ups for your email list using Instagram.
You might be wondering why step 1 (providing a reason to sign up) comes before step 2 (creating an audience). Well, it's because determining the reasons why people would want to join your list will help you define your target audience.
To ascertain why individuals would be interested in signing up, you first need to identify your target audience and understand the incentives that will motivate them to join. Armed with this knowledge, you can then curate or find a highly targeted audience on Instagram who will be receptive when you request them to join your list.
Once you've built an audience on your Instagram profile, you can inform them about your email list and the benefits of joining. We'll explore this in greater detail later. For now, here's a useful approach to invite people on Instagram to join your email list.
Maybe you are interested: Are You Using Quora in Your Social Strategy? Tips to Do It Right
Give people a reason to be on your list
Fundamentally, generating email list sign-ups using Instagram is no different from how you would go about generating sign-ups using any other medium. The key lies in giving your Instagram followers a compelling reason to join your email list.
One of the easiest ways to persuade people to sign up for your email list is by offering them something valuable in exchange for their email address. Depending on your business, there are generally three effective strategies you can employ:
Offering a Discount Code: If you run an ecommerce store, providing people with a discount code can be a great incentive to encourage them to sign up for your email list. This allows them to enjoy exclusive savings and benefits.
Offering a Free Trial: Another effective method is to offer a free trial of your product or service. By giving potential customers a chance to experience what you have to offer without any initial cost, you increase the likelihood of them signing up to learn more.
Offering Valuable Information: Tailor your content to provide valuable information that your target audience would find engaging and relevant. This could include educational resources, industry insights, or exclusive content that they can only access by joining your email list.
While these strategies provide a solid starting point, you can certainly explore more nuanced approaches based on your specific business and target audience.
To illustrate how you can get people to join your email list beyond Instagram, consider the following example:
Suppose you run an ecommerce store that specializes in fashion. A compelling way to encourage sign-ups is by promoting savings through a discount code. By offering an exclusive discount to those who subscribe, you create a sense of urgency and value, enticing potential customers to join your email list.
Remember, the key is to provide a clear and enticing value proposition to your Instagram followers, highlighting what they stand to gain by signing up for your email list. By consistently delivering valuable content and maintaining engagement, you can build a strong and responsive email list.
Content creation, there are two approaches you can take.
Generally speaking, you should answer questions as quickly as possible after it's been posted. The question will be fresh in the asker's mind, and they'll be more likely to upvote your answer or engage you further.
Getting there first also means that you won't have to compete against other answers—you certainly don't want to repeat someone else’s ideas.
Further, if answers within the same question have the same number of upvotes, the older answers tend to stay closer to the top, meaning fresh eyes and more readers!"
Now, normally, you might promote 'consideration/decision' content to people once they've entered your funnel. However, when it comes to building your email list with Instagram, it's hard to know for sure what part of the buyer's journey your audience is a part of.
But since you're dealing with such a wide gamut of people when posting to your Instagram profile, it can be a good idea to post varying kinds of content so that your profile remains relevant to your entire follower base.
By creating content that targets varying stages of the buyer's journey, it becomes easier to market to people on Instagram, who might've initially dismissed your content/profile because they felt it dealt with issues that were not relevant to them.
This, therefore, allows you to hold the attention of your followers for longer, thereby increasing engagement and the longevity of your profile too.
Creating an Instagram Audience
Once you know how you're going to entice people to join your list, you then need to create an audience. The core concept you need to keep in mind when trying to build a relevant and stable following on Instagram is that you need to consistently post content your target audience would find interesting.
Similar to the situation earlier, the kind of content you're going to be posting to your Instagram account will depend on the kind of business you are running. If you run a product business, consider posting pictures of:
- Your products
- How your products are made
- Your employees
- 'Comical' content that resonates with your audience" example of comical content :
To do this properly, you need to have a good grasp of your target audience. But when you do, it isn't too hard to create some content that is going to be widely shared and therefore help boost your follower count on Instagram.
If you run something like a SaaS or service business, consider posting pictures of:
- The team that works within the business
- Any events/publications where the business was featured (conferences, for example)
- Events within the business"
Feel free to let me know if there's anything else I can assist you with!
Webfity wishes you success with your ideas
RELATED TOPICS:
- Most Effective Ways To Drive Sales With Social Media
- Guide to Growing Your Facebook Reach Organically
-Are You Using Quora in Your Social Strategy? Tips to Do It Right