BLOGAugust 01, 2023

How to Choose the Perfect WordPress Theme

Discover how to select, install, and evaluate the perfect WordPress theme for your website. Explore our comprehensive guide on Webfity Blog today!

How to Choose the Perfect WordPress Theme

Choosing the right theme for your WordPress site can significantly enhance its aesthetic appeal, functionality, and user experience. The right theme forms the backbone of your website, providing a structured layout and a harmonious color palette that resonates with your brand identity and business goals. As a website builder platform, we at Webfity understand the importance of a well-chosen WordPress theme and how it can shape the overall digital presence of your business or personal site.

But with the myriad of themes available in the WordPress ecosystem, both free and premium, making a choice can often seem daunting. This blog post is designed to provide you with comprehensive guidance on how to choose the perfect WordPress theme for your website. We'll delve into the fundamental aspects that you should consider, from understanding the role of a WordPress theme, your website's purpose, responsiveness and mobile readiness, to browser compatibility, loading speed, and SEO friendliness.

Whether you're a small business owner wanting to create an online presence, a blogger yearning to make an impact, or an entrepreneur looking to showcase your portfolio, the right WordPress theme can make a significant difference. Let's explore how you can select the best one for your needs.

Stay tuned to our Webfity blog for more tips and advice on creating and optimizing your digital presence.

What is a WordPress Theme?

In the realm of WordPress, a theme is more than just a mere set of aesthetics. It is a collection of files (called templates) that work together to produce a graphical interface with an underlying unifying design for your website.

A WordPress theme, in essence, shapes the way your website appears to the visitors. It determines the look and feel of your site, including the layout of the pages, the typography, color schemes, design elements, and even certain functionalities.

The Role of a WordPress Theme

Think of a WordPress theme as the skeleton of your website. It provides the structural design and layout, onto which you add your content (text, images, videos, etc.) and implement different functionalities (such as forms, shopping carts, etc.).

While WordPress provides a basic theme with its initial installation, the true power of WordPress lies in its ability to use a wide variety of custom themes. These custom themes, available in free and premium variants, offer you a wide range of design and functionality options tailored to your specific needs. Whether you are building a blog, an e-commerce site, a portfolio, or a business website, there's a theme available that can give your site the look and feel you desire.

Free vs Premium WordPress Themes

WordPress itself offers a range of free themes through its official theme directory. These themes provide a good starting point for beginners, offering basic functionalities and designs.

However, for more advanced features, more intricate designs, and dedicated support, you might want to consider premium themes. These are available for purchase from various theme developers and marketplaces such as ThemeForest or Elegant Themes.

Whether you choose a free or premium theme depends on your specific needs and budget. We'll discuss this in more detail later in this guide.

At Webfity, we provide you with the tools and knowledge to make an informed decision and help you create an impressive online presence. Stay tuned to our Webfity blog for more insights on WordPress themes and other aspects of website building.

Factors to Consider When Choosing a WordPress Theme

When it comes to selecting the perfect WordPress theme for your website, there are several key factors to consider. While the aesthetic appeal of a theme is important, you should also consider other aspects like functionality, customization possibilities, responsiveness, and more. Let's explore these in more detail.

Your Website’s Purpose

The purpose of your website should be the main guiding factor when choosing a WordPress theme. Each theme is typically designed with a specific use-case or genre in mind, such as blogging, portfolio, e-commerce, news, or business.

For instance, if you're planning to start an online store, you'll want a theme that supports WooCommerce. Or, if you're a photographer looking to showcase your work, you'll want a portfolio-focused theme with a strong focus on visuals.

Responsiveness and Mobile Readiness

In today's digital era, a significant portion of web traffic comes from mobile devices. Hence, it's crucial that your chosen theme is responsive, meaning it automatically adjusts its layout based on the visitor's screen size and resolution, providing an optimal viewing experience on all devices.

Browser Compatibility

Different users use different browsers. Your theme might look perfect on one browser, but it might break on another. Therefore, it's important to ensure your chosen WordPress theme performs well across all major browsers.

Loading Speed

The theme you choose can significantly impact your website's loading speed, which in turn affects user experience and SEO rankings. Complex themes with lots of features and flashy animations might look attractive, but they can also slow down your website.

SEO Friendliness

A good WordPress theme should be coded in a way that it's SEO-friendly. This means it should be able to work with essential SEO plugins and follow the best practices for coding and site design.

Theme Customization and Flexibility

A theme with customization options allows you to tweak the design elements to match your brand identity. Look for a theme that offers a good balance of customization possibilities without becoming too complex to handle.

For a more in-depth understanding of these factors and how they can affect your website performance, check out our guide on how to optimize your WordPress website. Stay tuned to our Webfity blog for more insights and guidance on all aspects of building and optimizing your website.

Where to Find Quality WordPress Themes

The internet is brimming with resources to find quality WordPress themes, both free and premium. It's crucial to select a trusted source to ensure the theme is well-coded, optimized, and secure. Here are some reliable places where you can start your search:

Official WordPress Theme Directory

The Official WordPress Theme Directory is a great starting point. This directory contains thousands of free WordPress themes that have undergone a strict review process to ensure their quality and security. Themes in the official directory often have a clean and SEO-friendly code, regular updates, and support from the theme authors.

Premium WordPress Theme Marketplaces

Premium WordPress themes generally offer a higher degree of customization, advanced features, premium support, and regular updates. They are available from various theme developers and marketplaces. Here are a few to consider:

ThemeForest: ThemeForest is one of the most popular marketplaces for premium WordPress themes. It hosts thousands of themes across a variety of categories.

Elegant Themes: Known for their widely-used Divi theme, Elegant Themes offers a range of high-quality WordPress themes and plugins.

StudioPress: The creators of the Genesis framework, StudioPress offers a variety of child themes designed for high performance and SEO.

Astra: Astra is a fast, customizable theme offering both free and premium versions. It works well with popular page builders and offers pre-built website templates.

Choosing the right theme is just the beginning of your WordPress journey. It's important to regularly update your theme, use appropriate plugins, and optimize your website's performance for a seamless user experience. For more insights on how to maintain your WordPress website, refer to our comprehensive guide on WordPress maintenance.

Remember, we at Webfity are here to help you with all aspects of your website creation journey. Stay tuned to our Webfity blog for more advice and tips on building and optimizing your website.

How to Install a WordPress Theme

Once you've chosen the perfect WordPress theme that aligns with your website's purpose and your aesthetic preference, it's time to install it. The process is fairly straightforward and can be done right from your WordPress dashboard. Let's explore how:

Installing a Theme from the WordPress Directory

  1. Log into your WordPress dashboard.
  2. Navigate to 'Appearance' > 'Themes'.
  3. Click 'Add New'. You'll now see a screen displaying featured, popular, and latest themes.
  4. Use the search bar to find a specific theme or browse the options available.
  5. Once you've found a theme you like, hover over it and click 'Install'.
  6. After installation, don't forget to click 'Activate' to make the theme live on your website.

Uploading and Installing a Premium Theme

If you've purchased a premium theme, you'll likely have a .zip file of the theme. Here's how you can upload and install it:

  1. Log into your WordPress dashboard.
  2. Navigate to 'Appearance' > 'Themes'.
  3. Click 'Add New' and then 'Upload Theme'.
  4. Choose the .zip file you've downloaded from the premium theme provider and click 'Install Now'.
  5. Once the installation is complete, click 'Activate' to make the theme live.

It's important to note that different themes come with different customization options. After activating your theme, explore the 'Customize' section under 'Appearance' in your dashboard to see what modifications you can make.

Remember, installing a new theme won't delete your existing posts, pages, or content. However, it will change how everything looks and some functionalities might behave differently, so it's always wise to backup your site before making major changes. Check out our guide on backing up your WordPress site for more information.

At Webfity, we're here to help you navigate your WordPress journey, offering insights and guidance at every step. Stay tuned to our Webfity blog for more tips on optimizing your website.

Testing and Evaluating Your Theme

After you've installed and customized your WordPress theme, it's time to test and evaluate its performance. This is a critical step to ensure the theme works as expected, provides a good user experience, and aligns with your website's purpose.

Making Sure Your Theme Works as Expected

Explore your website thoroughly after activating the new theme. Check all the pages and posts to ensure the layout appears as you've planned. Pay close attention to your site's elements like headers, footers, sidebars, widgets, images, videos, and forms.

Remember to check the site's appearance and functionality on various devices (desktop, tablet, mobile) and different browsers (Chrome, Firefox, Safari, etc.) to ensure a uniform experience for all visitors.

How to Change Your Theme If Necessary

If the new theme isn't meeting your expectations, you can switch back to your previous theme or try a new one. To change your theme, go back to 'Appearance' > 'Themes' in your WordPress dashboard. From there, you can either activate a previously installed theme or follow the steps to install a new one.

Remember, constant tweaks and changes can make your website appear unstable to visitors. So, it's wise to thoroughly review and test a theme before making it live. For complex sites, consider creating a staging site where you can experiment without affecting the live site.

Check out our guide on creating a staging site for more information.

At Webfity, we're dedicated to helping you build a website that not only looks good but also performs effectively. Stay tuned to our Webfity blog for more WordPress tips and advice.


Choosing the perfect WordPress theme is no small task. It requires a deep understanding of your website's purpose, audience, and the message you want to convey. The theme you choose acts as the foundation for your website's aesthetics and functionality. Hence, it's worth spending time researching, evaluating, and testing various themes before you finalize your choice.

Remember, the perfect theme not only looks good but also aligns with your content strategy, is easy to navigate, loads quickly, is responsive, and SEO-friendly. While it's tempting to focus on eye-catching designs and impressive features, the true value of a theme lies in its ability to provide a seamless user experience and meet your website’s objectives.

If you're still feeling overwhelmed with the idea of choosing and installing a WordPress theme, don't worry. Webfity is here to help. With our comprehensive website building solutions, you'll have all the tools you need to create a stunning and effective online presence.

Don't forget to visit our blog regularly for more insights into creating, optimizing, and maintaining your WordPress website. Feel free to contact us if you have any questions or need further assistance in your website creation journey.

Here's to creating amazing websites with the perfect WordPress themes!