BLOGJuly 03, 2023

Best Ways to Increase Conversions Through Influencer Content

n today's digital age, influencer marketing has emerged as a powerful strategy to boost brand awareness, reach new audiences, and drive conversions. Leveraging the influence and credibility of influential individuals, businesses can effectively connect with their target audience and inspire them to take desired actions.

Influencer marketing is one of the most effective strategies to reach and engage your target audience, build trust and credibility, and ultimately drive more sales for your business. According to a recent report by Influencer Marketing Hub, influencer marketing can deliver up to 18 times more return on investment (ROI) than other forms of marketing.

But how can you make sure that your influencer content is not only reaching your potential customers, but also convincing them to take action and buy your products or services? In this article, we will share with you three best ways to increase conversions through influencer content, based on proven tactics and best practices.

1. Choose the Right Influencers for Your Brand and Goals

The first step to creating effective influencer content is to find and partner with the right influencers for your brand and goals. Not all influencers are created equal, and not all of them will be a good fit for your business.

Here are some factors to consider when choosing influencers:

Relevance: The influencer should have a niche and audience that matches your target market and product category. For example, if you sell fitness equipment, you should look for influencers who are fitness enthusiasts, trainers, or athletes, and who regularly post content related to fitness and wellness.
Reach: The influencer should have a large and loyal following that can amplify your message and increase your brand awareness. However, reach is not the only metric that matters. You should also look at the engagement rate, which measures how much the influencer’s followers interact with their content. A high engagement rate indicates that the influencer has a strong relationship with their audience and can influence their opinions and behaviors.
Reputation: The influencer should have a positive and trustworthy reputation in their industry and among their followers. You should avoid influencers who have a history of controversy, scandal, or fake followers, as they can damage your brand image and credibility. You should also check the influencer’s previous collaborations and reviews to see how they perform and what kind of results they deliver.
Alignment: The influencer should share your brand values, vision, and voice, and be able to create authentic and relevant content that resonates with your audience. You should look for influencers who are genuinely interested in your products or services, and who can showcase them in a natural and organic way. You should also communicate clearly with the influencer about your expectations, guidelines, and goals, and give them some creative freedom to express their own style and personality.

2. Create Compelling and Valuable Content for Your Audience

The second step to increasing conversions through influencer content is to create compelling and valuable content that attracts, educates, entertains, and persuades your audience. Here are some types of content that you can use:

Reviews: Reviews are one of the most popular and effective types of influencer content, as they provide honest feedback and recommendations about your products or services. Reviews can help you showcase the features, benefits, and results of your offerings, as well as address any questions or objections that your potential customers might have. You can ask the influencer to create a video or blog post review, or share their experience on social media platforms like Instagram or TikTok.
Tutorials: Tutorials are another great way to demonstrate how your products or services work, how to use them properly, and how to get the most out of them. Tutorials can help you educate your audience about your offerings, as well as provide them with useful tips and tricks that can enhance their experience. You can ask the influencer to create a step-by-step guide, a how-to video, or a live stream where they show their followers how to use your products or services.
Giveaways: Giveaways are a fun and engaging way to generate buzz and excitement around your brand and products or services. Giveaways can help you increase your brand awareness, grow your social media following, drive traffic to your website or landing page, and collect leads for your email list. You can ask the influencer to host a giveaway on their social media channels, where they ask their followers to follow you, like or comment on your posts, tag their friends, or sign up for your newsletter in exchange for a chance to win one of your products or services.
Stories: Stories are short-form videos or images that disappear after 24 hours on platforms like Instagram or Snapchat. Stories are a powerful way to capture your audience’s attention span, Stories: Stories are short-form videos or images that disappear after 24 hours on platforms like Instagram or Snapchat. Stories are a powerful way to capture your audience’s attention span, create a sense of urgency and exclusivity, and drive them to take action. You can ask the influencer to create stories that showcase your products or services in action, share behind-the-scenes footage, offer sneak peeks or teasers, or direct their followers to swipe up to visit your website or landing page.
Testimonials: Testimonials are social proof that show how your products or services have helped or satisfied your customers. Testimonials can help you build trust and credibility, as well as inspire and motivate your audience to follow suit. You can ask the influencer to share their own testimonial, or feature some of your existing customers’ testimonials on their social media channels, blog, or website.

3. Optimize Your Content for Conversions

The third and final step to increasing conversions through influencer content is to optimize your content for conversions. This means that you should make it easy and appealing for your audience to take the next step in your sales funnel, whether it is to visit your website, sign up for your newsletter, download your lead magnet, request a demo, or make a purchase. Here are some ways to optimize your content for conversions:

Include clear and compelling calls to action (CTAs): A CTA is a phrase or button that tells your audience what you want them to do next. A CTA should be clear, concise, and specific, and use action verbs and urgency words. For example, “Buy now and get 20% off”, “Claim your free trial today”, “Learn more here”, etc. You should include CTAs in your influencer content, as well as on your own website or landing page where you direct your audience.
Use trackable links and codes: A trackable link or code is a unique URL or coupon that allows you to measure the performance and ROI of your influencer content. A trackable link or code can help you track how many clicks, visits, leads, or sales you generate from each influencer campaign, as well as identify which influencers and platforms are the most effective for your goals. You should provide each influencer with their own trackable link or code, and ask them to include it in their content.
Create landing pages: A landing page is a web page that is designed specifically for a single purpose or goal. A landing page can help you increase conversions by providing a focused and relevant message, eliminating distractions, and offering a clear value proposition and CTA. You should create landing pages for each of your influencer campaigns, and tailor them to match the influencer’s content and audience.
Retarget your audience: Retargeting is a marketing technique that allows you to show ads to people who have already interacted with your brand or products or services. Retargeting can help you increase conversions by reminding your audience of your offerings, reinforcing your message, and overcoming any barriers or objections. You should retarget your audience who have clicked on your influencer content, visited your website or landing page, or added your products or services to their cart.

4. Know Your Influencers Well

Finding the perfect influencer for your brand can be a daunting task. You want someone who can connect with your target audience, create engaging and relevant content, and boost your brand awareness and sales. But how do you find such a person among the thousands of influencers out there?

Luckily, Scott Paul, a leading expert on influencer marketing, has shared his insights on how to find the perfect influencer for your brand. He suggests that you consider these five factors when evaluating potential influencers:

Audience: The first and most important factor is the audience of the influencer. You want to make sure that their followers match your ideal customer profile, in terms of demographics, interests, needs, and preferences. You also want to check the quality of their followers, and avoid influencers who have fake or inactive accounts.
Content: The next factor is the content that the influencer creates. You want to see if their content aligns with your brand’s values, tone, and style. You also want to see if their content is original, creative, and informative, and if it showcases your product or service in a positive and authentic way.
Activity: The third factor is the activity level of the influencer. You want to see how often they post content, and how consistent they are with their schedule. You also want to see how they interact with their followers, and how responsive they are to comments and messages.
Loyalty: The fourth factor is the loyalty of the influencer. You want to see if they have a strong relationship with their followers, and if they have a high retention rate. You also want to see if they have worked with other brands in your niche, and how loyal they are to those brands.
Engagement and Reach: The fifth and final factor is the engagement and reach of the influencer. You want to see how many likes, comments, shares, views, and clicks their content generates, and how these metrics compare to other influencers in your niche. You also want to see how many followers they have, and how wide their reach is across different platforms.

One tool that can help you find and analyze influencers in your industry is BuzzSumo. BuzzSumo allows you to search for key influencers by keywords, topics, or domains, and filter them by location, type of influencer, and date. You can also view the links that they share, and see how well their content performs on social media.

Multichannel Content Marketing: Building a Successful Multimedia Campaign

By using BuzzSumo, you can easily find the perfect influencer for your brand, and start building a successful influencer marketing campaign.

Conclusion

Influencer marketing is a powerful way to reach and convert your target audience into loyal customers. By following these three best ways to increase conversions through influencer content, you can create effective campaigns that deliver results and ROI for your business.

If you need any help with creating or optimizing your influencer content, feel free to contact me. I’m an experienced content writer and marketer who can help you craft engaging and persuasive content that drives action.