Website builders are great tools for creating and managing your online presence. They allow you to design, customize, and publish your website without coding or technical skills. However, to get the most out of your website builder, you need to optimize it for speed, user experience, SEO, and conversions. In this article, we will share 10 ways to optimize your website builder and improve your site’s performance and results.
1. Choose a Quality Web Hosting Service
The first step to optimize your website builder is to choose a reliable and fast web hosting service. Your web host is responsible for storing and delivering your site’s files to visitors’ browsers. If your web host is slow, unreliable, or insecure, it will affect your site’s loading speed, uptime, and security.
To choose a quality web host, look for these features:
- Fast and consistent server response time
- High uptime guarantee (at least 99.9%)
- Adequate storage space and bandwidth
- SSL certificate and firewall protection
- Customer support and backup options
Some popular web hosting services that work well with website builders are:
- Hostinger
- Bluehost
- SiteGround
- DreamHost
- A2 Hosting
2. Implement UI/UX Web Design Practices
The next step to optimize your website builder is to implement UI/UX web design practices. UI stands for user interface, which refers to the visual elements of your site, such as layout, colors, fonts, images, etc. UX stands for user experience, which refers to how visitors interact with your site, such as navigation, functionality, accessibility, etc.
UI/UX web design practices aim to create a site that is easy to use, attractive, and engaging for visitors. Some UI/UX web design practices are:
- Use a clear and consistent hierarchy of headings and subheadings
- Use whitespace and contrast to create focus and readability
- Use responsive design to adapt to different screen sizes and devices
- Use intuitive navigation and menus to help visitors find what they need
- Use relevant and high-quality images and videos to enhance your content
- Use clear and compelling calls-to-action (CTAs) to guide visitors to take action
Some website builders that offer UI/UX web design features are:
- Wix
- Squarespace
- Weebly
- WordPress
- Shopify
3. Optimize Content Marketing
Content marketing is the process of creating and distributing valuable and relevant content to attract and retain your target audience. Content marketing can help you optimize your website builder by increasing your site’s traffic, authority, trust, and conversions.
To optimize content marketing for your website builder, follow these tips:
- Conduct keyword research to find out what topics and phrases your audience is searching for
- Create original and engaging content that answers your audience’s questions and problems
- Use headings, lists, tables, images, videos, etc. to format your content for readability and SEO
- Include internal and external links to relevant sources and pages on your site
- Update and republish old content to keep it fresh and relevant
- Promote your content on social media, email newsletters, blogs, etc.
Some website builders that offer content marketing features are:
- WordPress
- Squarespace
- Wix
- HubSpot
- Medium
4. Improve On-Page SEO
On-page SEO refers to the optimization of the elements on your web pages that affect your site’s ranking on search engines. On-page SEO can help you optimize your website builder by increasing your site’s visibility, relevance, and credibility for search queries.
To improve on-page SEO for your website builder, follow these tips:
- Use descriptive and keyword-rich titles and meta descriptions for each page
- Use SEO-friendly URLs that are short, clear, and descriptive
- Use alt text for images that describe their content and purpose
- Use schema markup to add structured data to your pages that help search engines understand them better
- Use heading tags (H1-H6) to structure your content and highlight keywords
- Use keywords naturally and strategically throughout your content
Some website builders that offer on-page SEO features are:
- WordPress
- Wix
- Squarespace
- Weebly
- Shopify
5. Fix Technical SEO Issues
Technical SEO refers to the optimization of the technical aspects of your site that affect its performance and crawlability by search engines. Technical SEO can help you optimize your website builder by improving your site’s speed, security, indexability, and usability.
To fix technical SEO issues for your website builder, follow these tips:
- Use Google Search Console to identify and fix crawl errors, sitemap issues, mobile usability issues, etc.
- Use Google PageSpeed Insights to analyze and improve your site’s loading speed and performance
- Use Google Analytics to track and measure your site’s traffic, behavior, and conversions
- Use SSL certificates to encrypt your site’s data and protect it from hackers
- Use 301 redirects to redirect old or broken URLs to new or relevant ones
- Use robots.txt to instruct search engines which pages to crawl or not crawl
Some website builders that offer technical SEO features are:
- WordPress
- Wix
- Squarespace
- Weebly
- Shopify
6. Speed Up Your Site
Site speed is the measure of how fast your site loads and responds to user interactions. Site speed is crucial for optimizing your website builder because it affects your site’s user experience, SEO, and conversions.
According to Google, the average mobile site takes 15.3 seconds to load, but 53% of mobile users abandon a site that takes longer than 3 seconds to load. Moreover, a one-second delay in page load time can reduce conversions by 7%.
To speed up your site for your website builder, follow these tips:
- Use a fast and reliable web hosting service
- Use a content delivery network (CDN) to distribute your site’s files across multiple servers around the world
- Use caching to store and serve static versions of your site’s pages
- Use compression to reduce the size of your site’s files
- Use minification to remove unnecessary spaces, comments, and characters from your site’s code
- Optimize images by resizing, cropping, and using the right format and quality
Some website builders that offer site speed features are:
- WordPress
- Wix
- Squarespace
- Weebly
- Shopify
7. Prioritize Mobile-Friendliness
Mobile-friendliness is the measure of how well your site adapts and performs on mobile devices. Mobile-friendliness is essential for optimizing your website builder because it affects your site’s user experience, SEO, and conversions.
According to Statista, mobile devices accounted for 54.8% of global web traffic in the first quarter of 2021. Moreover, Google uses mobile-first indexing, which means it prioritizes the mobile version of your site for ranking purposes.
To prioritize mobile-friendliness for your website builder, follow these tips:
- Use responsive design to make your site adjust to different screen sizes and orientations
- Use a mobile-friendly theme or template for your site
- Use a viewport meta tag to control how your site scales on different devices
- Use media queries to apply different styles based on device characteristics
- Use touch-friendly elements such as buttons, menus, forms, etc.
- Test and optimize your site’s performance on various mobile devices and browsers
Some website builders that offer mobile-friendliness features are:
- WordPress
- Wix
- Squarespace
- Weebly
- Shopify
8. Test and Run Experiments Regularly
Testing and running experiments is the process of comparing different versions of your site or its elements to see which one performs better. Testing and running experiments can help you optimize your website builder by providing data-driven insights into what works and what doesn’t for your audience.
To test and run experiments for your website builder, follow these tips:
- Define a clear goal and hypothesis for each test or experiment
- Use tools such as Google Optimize, Optimizely, VWO, etc. to create and run different variations of your site or its elements
- Use tools such as Google Analytics, Hotjar, Crazy Egg, etc. to measure and analyze the results of each test or experiment
- Choose the winning variation based on statistical significance and confidence level
- Implement the winning variation on your live site and monitor its performance
Some website builders that offer testing and running experiments features are:
- WordPress
- Wix
- Squarespace
- Weebly
- Shopify
9. Follow Web Accessibility Best Practices
Web accessibility is the practice of making your site accessible and usable by people with disabilities or impairments. Web accessibility can help you optimize your website builder by improving your site’s user experience, SEO, social responsibility, and legal compliance.
According to the World Health Organization (WHO), more than one billion people worldwide have some form of disability. Moreover, many countries have laws and regulations that require websites to comply with web accessibility standards such as the Web Content Accessibility Guidelines (WCAG).
To follow web accessibility best practices for your website builder, follow these tips:
- Use descriptive and meaningful text for links, buttons, labels, etc.
- Use alt text for images that describe their content and purpose
- Use captions, transcripts, or subtitles for audio and video content
- Use headings, lists, tables, etc. to structure your content logically and semantically
- Use color contrast, font size, spacing, etc. to enhance readability and visibility
- Use keyboard navigation, skip links, focus indicators, etc. to enable keyboard-only users to access your site
10. Use Customer Feedback to Enhance Your Site
Customer feedback is the process of collecting and analyzing the opinions and suggestions of your site’s visitors and customers. Customer feedback can help you optimize your website builder by providing valuable insights into what your audience likes, dislikes, needs, and wants from your site.
To use customer feedback to enhance your site for your website builder, follow these tips:
- Use tools such as surveys, polls, ratings, reviews, testimonials, etc. to collect feedback from your site’s visitors and customers
- Use tools such as Google Forms, SurveyMonkey, Typeform, etc. to create and manage feedback forms and questions
- Use tools such as Google Analytics, Hotjar, Crazy Egg, etc. to track and measure feedback metrics and trends
- Use tools such as Google Sheets, Excel, Tableau, etc. to organize and visualize feedback data and results
- Use tools such as Zendesk, Freshdesk, Intercom, etc. to respond and follow up with feedback providers
Some website builders that offer customer feedback features are:
- WordPress
- Wix
- Squarespace
- Weebly
- Shopify
Conclusion
Optimizing your website builder is a continuous process that requires constant monitoring, testing, and improvement. By following the 10 ways we discussed in this article, you can optimize your website builder for speed, user experience, SEO, and conversions.
If you are looking for a website builder that offers all the features and benefits we mentioned above, we recommend Webfity. Webfity is a powerful and easy-to-use website builder that helps you create stunning and professional websites in minutes. With Webfity, you can:
- Choose from hundreds of beautiful and responsive templates for any niche or industry
- Customize your site with drag-and-drop functionality and advanced editing options
- Optimize your site for SEO with built-in tools and guidance
- Integrate your site with popular apps and services such as Google Analytics, Mailchimp, PayPal, etc.
- Publish your site with a free domain name and SSL certificate
Ready to optimize your website builder with Webfity? Start your free trial today and see the difference for yourself!